Networking is one of the most important ways to grow your practice throughout your career. Learn WHY you should attend events hosted by business and professional organizations whose members are in your target markets and HOW to make the most of your attendance.

Join Public Relations professional Janet Falk and attorney Christopher Seleski as they address best practices of successful networking and guide you to stay within the bounds of the Rules of Professional Conduct.

Put yourself in the role of a curator of resources. At networking events, you will meet some people who represent a business that has a problem and others from a company that offers a solution. Become a matchmaker and introduce these new contacts to those you already know, based on their aligned interest.

You will learn a step-by-step process to introduce yourself to the leaders of the host organization whose members are likely referral sources and prospective clients. Hear tips to create a memorable elevator pitch.

Prepare to ask problem and solution questions that will prompt your new contacts to describe their business successes and ideal clients. Learn to collect business cards, plus how to use them once you have them.

And …, don’t forget to be alert to ethical issues regarding referral fees.

It’s time to put yourself out there and let networking work for you!