An opinion piece by Mark Gunther, senior writer at FORTUNE magazine, a columnist for CNNMoney.com, a blogger and the author of Faith and Fortune: How Compassionate Capitalism is Transforming American Business (Crown, 2004).

Marc has written major stories for FORTUNE about spirituality in the workplace, the greening of Wal-Mart, gay rights in corporate America and the role of corporate citizenship at General Electric. He focuses on environmental, social and workplace issues.