Social Media for Non-Profit and Public Interest Organizations 2015

San Francisco & Live Webcast, March 31, 2015
FREE!

Why You Should Attend
With the growing focus on social media in the legal profession, smart non-profits and public interest organizations are cultivating a robust social media presence. Learn how to stay on the forefront of this new technology and harness the potential of social media to grow your network of supporters and expand your organization's footprint. We'll discuss what tools are working for non-profits, how to develop your organization's voice and content strategy, and how to establish and support a social media policy and management plan across your program.

What You Will Learn
Drawing on the latest research, trends and case studies of non-profits in the legal sector, we'll explore how social media and networking tools can be used to grow your organization's online presence, and in turn, attract more supporters and volunteers and reach more beneficiaries. By the end of this seminar attendees will be familiar with:
•Common social media tools and how to choose the right ones for your program
•How to develop an effective and sustainable content strategy
•Approaches to developing and honing your organization's "voice"
•How to engage with and respond to diverse constituencies online
•How to develop and maintain a social media policy and management plan
•Professional and ethical considerations for using social media
•How to define and measure your social media impact

Who Should Attend
The session is appropriate for executive directors, program administrators, pro bono managers, and communications and fundraising staff at non-profit and legal services organizations. We will draw on research and real-life examples from the public interest legal community as well as the non-profit sector at large.